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Shopify vs. WordPress – Which is Better for Your Online Store?

  • By Tudoop IQ
  • March 2, 2024

Shopify vs. WordPress

In recent years data shows us that e-commerce is booming and will continue to grow more in the next ten years. At the end of 2023 global sales had exceeded 5,858.7 million dollars, and it is predicted by researchers that sales will rise much higher to 6,854.2 million dollars by 2027. This is the Right time for constructing a website, but the market has two major competitors Shopify vs WordPress. Now questions will arise about which one is better and that is why we bring this blog to you so you can find out which one is better suited to you. 

Here we show Shopify vs E-commerce in nine key areas:

  1. Build time 
  2. Ease to Use 
  3. Pricing 
  4. Themes
  5. E-commerce Features
  6. Payment and Transactions
  7. SEO
  8. Marketing
  9. Performance

Let’s dive into more detail and break down the secret of which e-commerce website builder is better. 

Shopify vs WordPress

Choosing an e-commerce platform might get hectic and risky for your future business endeavours. As the market gave you, two popular options are Shopify and WordPress. They both provide us with lots of benefits and features, but they also hold their unique strengths and weaknesses. 

What is WooCommerce?

WooCommerce­ is an e-commerce tool for WordPre­ss, free and open-source­. It demands WordPress and WooCommerce­ installation on your web host. In comparison to, WooCommerce­ offers more ability to customise howe­ver, it needs more­ tech skills for setup and usage.

Features of Shopify vs. WordPress: A Head-to-Head Comparison

Metric Shopify WordPress (WooCommerce)
Ease of Use Excellent – Drag-and-drop interface, minimal technical know-how required. Moderate – Requires some technical knowledge and plugin setup.
Build Time Fast – Get your store up and running quickly with pre-built themes and features. Medium: Some technical know-how and plugin design are needed.
Pricing Paid subscriptions begin at $20 for three months, plus more for themes and applications. Free foundational platform (domain and hosting required). Although premium plugins and themes might get expensive, WooCommerce plugins are also free.
Themes Curated marketplace offering expert themes at different price points. Restricted possibilities for modification. More customization and design freedom are available with a large selection of both free and premium themes.
E-commerce Features Pre-installed functions for shipping, discounts, product administration, inventory, and more. Offers additional choices but requires more settings and most functions require plugins.
Payment and Transactions Over 100 integrated payment gateways with transaction fees. Requires choosing and setting up payment gateways, fees vary depending on the gateway.
SEO Good Unique SEO with optimized themes and features. Requires SEO plugins and optimization tactics for best results. WordPress offers more control over content and metadata.
Marketing Built-in marketing tools for email marketing, abandoned cart recovery, discount codes, etc. Limited built-in marketing tools which relies on plugins for email marketing, social media integration, etc.
Performance Reliable and fast hosting with automatic scaling options. Performance depends on the hosting provider and plugin configuration. It can be optimized for speed, but it requires more technical knowledge.

Shopify: The Lean, Mean E-commerce Machine

Shopify’s unique selling point is its concentration on online commerce and ease of use. With its user-friendly Shopify website builder and drag-and-drop capability, setting up shop is a breeze. With so many options in its app store for marketing, payments, and logistics, you can run your whole e-commerce business from a single dashboard. Alot of web development companies are using it to create dynamic websites for their clients.

Here are The Benefits of Shopify:

  • Industry share: With more than a million active businesses, Shopify claims a staggering 20% of the worldwide e-commerce industry.
  • Conversion rates: Compared to the industry average of 2.1%, Shopify stores exhibit an impressive average conversion rate of 2.5 percent.
  • Mobile-first strategy: Shopify’s technology is designed to provide seamless mobile shopping experiences, and over 60% of traffic to Shopify stores originates from mobile devices.

Weaknesses of Shopify:

  • Monthly costs: Some firms may find Shopify’s monthly fees prohibitive.
  • Limited customization: WooCommerce stores have more customization options than Shopify stores do.
  • Transaction costs: All sales on Shopify are subject to transaction fees.

WordPress: The Flexible Blogging Behemoth

Conversely, WordPress began as a blogging platform and has developed into a flexible website builder with e-commerce features thanks to plugins like WooCommerce. Its learning curve may be longer, but the personalization and control it provides are unparalleled.

Benefits of WordPress:

  • Open-source platform: WordPress is open-source, offering developers and merchants total control over the functionality and coding of their websites, in contrast to Shopify’s proprietary system.
  • Incompatible plugin collection: With more than 55,000 plugins at its disposal, WordPress offers an immense array of features and functionalities, sometimes for a far lower price than Shopify apps.
  • Superpower in content marketing: Thanks to WordPress’s powerful blogging features, you can use quality material to draw in and keep visitors interested, building brand loyalty and trust.

Weaknesses of WordPress(WooCommerce):

  • Technical expertise needed: Setting up and using WooCommerce takes greater technical expertise than Shopify.
  • Security: Your WooCommerce store’s security is your responsibility.
  • Updates: To maintain security and compatibility, you must keep WooCommerce and WordPress up to current.

SEO capabilities Shopify vs. WordPress

The competition for online shopping WordPress and Shopify are the two main competitors in the ongoing battle for SEO supremacy. Selecting the best platform for your store’s SEO performance might be challenging, even if both provide strong tools and capabilities. Let’s examine their advantages and disadvantages to assist you in selecting the victor.

Shopify: Integrated Search Benefit

Strong built-in SEO tools on Shopify take care of the fundamentals right out of the box. It provides:

  • Mobile-friendly themes: Shopify themes are already mobile-optimized, and Google favours mobile-friendliness.
  • Quick loading times: Another important SEO component, quick loading times are guaranteed by Shopify’s safe and dependable hosting.
  • Structurally sound: A clear and logical website structure is automatically generated by Shopify, which facilitates search engines crawling and indexing of your content.
  • Product page optimization: Each product on Shopify has readily editable meta tags, descriptions, and titles.
  • Auto-generated sitemaps: Shopify generates sitemaps automatically and it is crucial for assisting search engines in finding the information on your website.

WordPress vs Shopify: Search Engine Optimization

Shopify makes on-page SEO simpler, but WordPress excels at content marketing, which is a key SEO factor. It provides:

  • Unrivaled plugin library: Yoast SEO and Rank Math, two of the thousands of SEO plugins available, offer sophisticated optimization tools and insights.
  • Increased content control: You may produce blog entries, landing pages, and other SEO-rich material using WordPress, which offers you total control over the content of your website.
  • Flexible URL structure: You may alter the URL format of your website to get the best search engine results.
  • A friendly platform for developers: WordPress gives developers even more power by enabling them to use unique SEO tactics.

The Technical Knockout: Shopify vs. WordPress on Specs

The ideal platform for you will rely on your spending limit and your requirements. Shopify is a fantastic choice if you have no prior technological skills and are beginning. 

WooCommerce is a fantastic choice if you’re on a tight budget and want a highly flexible platform.

In general, both WooCommerce and Shopify are excellent e-commerce systems. The ideal platform for you will rely on your spending limit and your requirements.


We discussed the Shopify Vs WordPress (Woocommerce) platforms and learned about their advantages and disadvantages. It is merely up to your business which one you pick for your organization. But sometimes we can’t decide what is best for our company, at that moment an experienced Web development company can rescue your business. 

Tudoop IQ has multiple solutions for Web development that can make your brand visible in the crowded market of e-commerce.  Reach us and book a free consultation call with Tudoop IQ expert developers. 

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